Retargeting for Real Estate Investors
Retargeting for Real Estate Investors
Is your website getting traffic but still not receiving the amount of leads you want?
Not all people are ready to sell when they land on your website — some people are just in the research phase of selling their home.
One way to approach this situation is to re-market to those leads long after they visit your site.
Stay in front of every visitor and by the time they are ready to sell your company will be at the top of mind.
In this article, we’ll show you how retargeting for real estate investors advertising works and some ideas on how to properly set them up for your real estate investment firm.
Why You Should Be Retargeting Visitors as A Real Estate Investor
Even with a perfectly setup website, only a certain percentage of visitors are going to reach out for a cash offer.
For standard real estate investor websites, you’ll likely see anywhere 15-30% conversion rates. This means 70% or more of your visitors are not contacting you.
Retargeting ads help you get higher ROI on your marketing budget because it pulls prospects back into your marketing/sales funnels.
Have you ever searched online for something you needed and saw images of that product/service everywhere around the web?
These are retargeting ads.
Retargeting ads for real estate investors keeps your brand name front and center for when the person is ready to buy.
Retargeting website visitors with ads like these is extremely economical because you already know they are interested in getting a cash offer for their home. Otherwise, they wouldn’t have visited your site in the first place.
The lead costs you can get with retargeting are sometimes 2-4X cheaper than if you were to market to cold traffic on Facebook or Google.
The Mindset of a Homeowner Looking to Sell
The good news is, most homeowners looking for cash offers have urgency behind their need due to the situation they may be in.
However, selling a home is still a big deal.
Most people will research their options for weeks before deciding to pull the trigger.
Timing is everything when it comes to buying homes and as you may know, multiple variables have to line up for you to secure a profitable deal — people’s life situations are complex.
However, real estate investors still make the mistake of focusing on one-touch marketing approaches.
Retargeting ads solve this by keeping you top of mind.
The power of online marketing is amazing! You can tag every visitor to your site and follow them anywhere they go around the web.
Retargeting ads can be shown on…
- People’s favorite news sites
- Their favorite blogs
- Facebook & Instagram feeds
- Instagram stories
- YouTube videos
- And many other places
Even better, you can place highly relevant ads in front of people based on the specific pages they visited on your website. Your ad text can mention precisely what it is that that person was searching for.
Retargeting ads are the most cost effective form of advertising known and that’s why we suggest every real estate investor take them seriously.
Crafting the Perfect Retargeting Offer
As alluded to earlier, it’s helpful to retarget website visitors with a highly relevant ad.
We suggest creating a specific offer that will entice users to stop what they’re doing and click back over to your website.
Strong offers and sales copy is key!
Don’t just place generic information about your company. Instead, treat your ad as an opportunity to re-sell the homeowner.
Example ad copy:
Need to Sell Your Home Fast?
Get a Cash Offer Within 48 Hours
This ad copy is relevant, specific, and enticing.
The more you can speak directly to your ideal prospect the more qualified seller leads your campaign will produce.
Ad Landing Pages
The second thing to keep in mind is where you send people who click your retargeting ad.
It’s important to send traffic to a dedicated landing page rather than your standard website.
It’s crucial to direct people to a web page that aligns perfectly with the ad text the user clicked on. You also want to make sure the landing page answers questions, mentions the benefits of working with your company, and clearly states what the person needs to do next.
We talk more about creating solid landing pages in our Google Ads for Real Estate Investors article so check that out for more information about design and structure.
Where to Place Retargeting Ads
Here are several platforms you’ll want to set up retargeting ads on:
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- Facebook/Instagram – 90%+ of the US market has a FB or Instagram page so it would be ludicrous not to re-engage people on these platforms. Social ads are quite cheap as well so you’ll get a great ROI here.
- Google Display Network – Google allows you to display ads across 90%+ of the major websites across the web. You’ll notice these ads as various sized images that show up in different locations on certain websites. With a click of a button you can get your ads showing across the majority of the web to show on your prospects favorite websites.
- YouTube – YouTube has become bigger than TV. The majority of the US population watches Youtube at least once a day. You can place retargeting advertisements before, in between, and after videos to encourage people to come back to your website to reach out.
Questions to Ask Yourself Before Setting Up Ads
Before moving forward, make sure you ask yourself these questions:
- Do you have a Facebook pixel installed on your website?
- Do you have the Google Re-marketing code installed on your site?
- Do you have a strong offer to lure prospects back into your sales funnel?
With these things in place, you’re all set to retarget past website visitors.
Retargeting for Real Estate Investors: The Best Way to Get More Bang for Your Buck
Retargeting campaigns for your real estate investment business is essential to get the best ROI on your marketing efforts. Most people are not going to reach out the moment they land on your website but this doesn’t mean they won’t at some point.
Stay in-front of your competition who is relying solely on single-touch marketing strategies.
Before the internet, retargeting was limited to only the biggest brands with 6-figure marketing budgets. With the rise of the internet, advertisers with only $10000 a month to spend can unlock the very same power of re-marketing that was once limited to the big fish.
We’ve had 5 years experience with the real estate investment industry. We’ve ran dozens of successful advertising campaigns over these years and have truly figured out what works best.
Contact us today to get a Free Audit and Strategy Session. We’ll provide you a blueprint of how we can use our system to make you the #1 ranked roofing business in your local area and steal a majority of the leads from your competitors.
